This week The Render Guy meets Bruger Studio from Italy a creative studio which work has been widely published. They are VRAYforC4D user.
Bruger Studio are long time friends of the d2 Conference in Vienna and I had the chance to talk to them in person many times.
I hope you enjoy this interview as much as I did.
Hi! I am Marco Brunato and together with Davide Gerlin we run Bruger, a creative studio for design and architecture based in Castelfranco Veneto, Italy.
Beside architectural projects and interior and product design we work a lot with visualization, making renders for furniture and kitchen companies.
2. How did you get in the field of Archviz/Visualization?
We have different backgrounds, i am a designer and always worked with 3d modeling and rendering while Davide is an architect. We met in a studio where we worked together making mainly visualization and after a couple of years we decided to start our own company. We luckily live in an area (north east of Italy) which is full of furniture companies and making catalogs totally with renders became an increasing trend in the last years, as companies could cut out expensive photo-shoot costs. So getting into archiviz was an easy choice since there were a lot of requests.
3.Can you tell us a bit more about your work, how do you approach it, what do you try to achieve, what do you like about it and when do your consider a project ready?
As i mention before our images are made for product catalogs so we have a totally different approach to visualization and we always try to achieve the best photo-realism.
The approach is much more close to a standard photographic shoot than classic archiviz as it became popular these last years.
There is a part of “styling” in our work which involves designing the interiors and choosing all the objects that will populate and decorate your scene (sometimes called “digital art-buyer”) and the classic part of 3d modeling and rendering. Material setup is also challenging because they have to match exactly the real ones, and clients focuses heavily on this aspect.
We send lower resolution preview images to clients throughout the process and when HE/SHE decides everything is ok, we go for the high resolution images. As you can imagine a catalog features a lot of images so post production process should be as small as possible, it is unthinkable to have a 2 hours of post production for an image if the whole work features 60 images or more.
We are anyway trying to focus a lot over the styling and emotional part of the job because that can give you an identity as a studio, though not leaving out the technical aspects that rendering involves, but photo-realism and rendering in general is getting easier everyday so you have to distinct yourself and compete on different aspects in order to succeed.
3. Who is your biggest influence when it comes to finding inspiration?
Well this is hard to say! I think inspiration comes unconsciously from every thing that surrounds you. Let say that in our job we look a lot at big furniture companies that still make photo-shoots for their advertising campaign like Minotti, Poliform, Molteni as well as at interior magazines and online blogs.
Pinterest is also good to find very interesting images, we sometimes setup “mood boards” with different images we found around to define the style a project will have.
4. You guys are obviously VRAYforC4D users, what pushed you towards this software?
Speed. Absolutely. When we started working in another studio they were using Maxwell render and render times were dramatic, very frustrating.
In V-Ray you can save your own different render settings, so now in our workflow we can switch from a super fast preview render setting to a production one
in just one click. We can make 5k or 6k images in a few hours using just one workstation, and this is perfect for our workflow.
There is a big hype nowadays about GPU renders but they won’t fit our workflow, we have too many polygons and high resolution texture that GPU couldn’t handle.
Also Cinema 4D is a software we were already using and we don’t have much modeling tasks in our workflow (in which cinema lacks a bit), it is more focused on scene management and organization and for this cinema’s scene manager is great.
5. Can you tell us one of the funniest things that happened during your career as a 3d artist?
Sometimes a client can ask you for a render but they don’t have any idea of what they are talking about, so it happened that once an art director asked us if we could give her our renders in Illustrator paths so she could move the furniture around the scene. That was awesome.
6. How do you think the industry will change in the near future?
Everybody is looking at VR and probably there will be more requests in the future, but not in the short-term in my opinion. I am much more interested in the growing 3d scans trend, it will lead to greater realism with almost no modeling or shading time and this, for a lazy ass like me, sounds great! I hope for a future where visualizers will concentrate only on the artistic part of the job discarding the tedious technical approach.
7. If you were to mentor someone about this career, what would you suggest or recommend? Or if you could go back in time to 10 years ago, what would you say to your younger self?
The only advice i can give is: learn photography. I don’t mean taking pictures, like everybody do nowadays with those damn phones, i mean real photography: exposure, time, stops, lenses, framing and composition. It will help you a lot if you are serious about this job.
8.Now on the geek side, what is you do to give your image that final magic touch?
I studied a lot of photography post production techniques and tutorials, one trick that i often use in my images is using Photoshop dodge and burn tools on a 50% grey level in Overlay mode above the image, it allows to add nice light and shadows details and depth to images. Recently we have been experimenting a lot also with LUTs, which are great for realistic photographic look.
9. Thanks a lot for doing this for us, if people wanted to contact you where can they find you?
Thank You Render Guy for giving us this opportunity! We have our website www.brugerstudio.com as well as most of the social networks: facebook, twitter, instagram and linkedin Just look us up @BrugerStudio.